| Tamil Nadu Public Service Commission (TNPSC)
Syllabus
Post Graduate Degree Standard
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Business Administration - (Code - 147)Unit - I : Principles of Management & Organisational BehaviourDefinition Schools of Management Thought : Taylor, Fayol, Elton Mayo, Peter Drucker Management Process Planning, Organising, Staffing, Directing and Controlling.
Understanding and Managing Individual behaviour : Learning, Personality, Motivation, Understanding and Managing Group Processes: Group Dynamics, Leadership Understanding and Managing Organisational System : Organisational Structure, Change Management, Conflict Resolution. Unit - II : Managerial Economics |
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Demand Analysis and Forecasting Cost functions Break Even Analysis Theory of firm profit maximisation and sales maximisation Pricing Decisions under different market structures.
National Income GNP GDP, Gross Domestic savings Monetary and Fiscal polices Unit - III : Mathematics And Statistics For ManagementDifferential Calculus Maxima and Minima and its application to business Matrices and its applications Introduction to Statistics - Data collection & Tabulation Sampling Probability Correlation and Regression Analysis Tests of Significance Normal, Chi-square, F and t tests Unit - IV : Management Information SystemConcepts of Information System Management Data Vs. Information Establishment and implementation of MIS in organisation Data Processing - Data Base Development and Management Information Resource Management System Analysis and Design Trends in Information Technology. Unit - V : Marketing ManagementConcepts and Strategies Analysis of Marketing Environment and Planning Process Marketing Research Consumer Behaviour Segmentation, Targeting and Positioning.
Product Management Distribution and Logistics Management Pricing decisions Promotion Management Social Marketing Ethics in Marketing. Consumer Protection. Unit - VI : Financial ManagementNature and scope of Financial Management financial Statement Analysis Financing Decisions :- sources of capital, cost of capital, capital Structure.
Investment Decisions :- Capital Budgeting, Working capital Management (Cash, Receivables, Inventory) Dividend Decisions Unit - VII : Human Resource ManagementConcepts and Policies Manpower planning, Recruitment, Selection, Training and Development, Promotion and Transfer, compensation, Performance Appraisal Workers participation in Management Labour welfare measures Unit - VIII : Operations ManagementFundamentals of Operations Management- Plant- location decisions- Layout decisions Production Planning and Control. Equipment Replacement and Maintenance Supply chain Management Integrated Materials Management Purchase Process and Procedure Materials Handling Inventory Management - TQM Unit - IX : EntrepreneurshipRole of Entrepreneurship in economic Development Qualities of an entrepreneur types of entrepreneur Entrepreneurship Development Programme- project Report Preparation Developmental Agencies : DIC, ITCOT, TANSTIA, NSIC, SISI Financing Agencies : TIIC, SIDBI, Incentives and Subsidies Problems and prospects of entrepreneurs. Unit - X : Strategic Management Concepts Steps in strategic Management Formulation of Strategies Environmental analysis, corporate Analysis, Strategic Alternatives, Strategic choice. Implementation of Strategies Issues and Procedure. Evaluation of Strategies Strategic Control, Techniques. |
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